Burns Marketing Communications

Plugless Power

Cut the Cord

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Plugless Power

Burns Marketing Communications

Plugless Power

Cut the Cord

Electric vehicles (EVs) are getting a lot of press these days. There’s one thing being overlooked, though. Charging the cars is a huge inconvenience—needing to plug in a heavy, twisted, dirty, and industrial-strength power cord every time you park the car in the garage. Plugless Power lets EV owners cut that cord, using a perfectly simple wireless charging platform to fill up any battery. We launched that message at the London Home Show with powerful graphics, hands-on displays, and informative posters that got everyone paying attention to the power of simplicity.

Creative Director: Travis Barhaug
Art Director: Jennifer Hohn
Copywriters: Patrick Hunt, Joellen Sarmast
Designer/Interactive Developer: Adrian Hanft
Photographer: Dion Dolva
Account Supervisors: Alanna McLeod, Robert Bean, Jenna Hayes
Strategist: Edward Smithwick

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